Klaas Puul as a brand
Klaas Puul is the hallmark of our organisation. Under this name, we bring together decades of experience in shrimp and seafood with a consistent focus on quality, precision, and chain control. The brand stands for refined products, carefully selected raw materials, and control over every step from sourcing to distribution.
Klaas Puul is the brand that consumers, chefs and professional kitchens rely on when only the best seafood solution will do.
For established market players
Klaas Puul is developed for customers who opt for a specialist with a clear market position. For partners who value continuity, product specifications and a collaboration based on clear agreements and long-term reliability.
Quality as a starting point
Klaas Puul operates according to European quality and food safety standards, with controlled processes and structurally guaranteed quality assurance. At the same time, we fulfil our responsibility within the supply chain through conscious choices in sourcing, processing, and collaboration with partners.
Relevance across multiple markets
The Klaas Puul brand can be used within retail, foodservice, and professional distribution. For international buyers seeking a premium seafood partner with in-depth knowledge of product, market, and supply chain, and with the scale to deliver reliably within Europe.
Deep product specialisation
Controlled quality and certification
European Processing and Distribution
Reliable long-term cooperation
Aluminium Tray
Bulk bags frozen
Bulk chilled
Boxes
MAP Trays
Pillow bags
Pots
Round dishes
Standing bags
Vannamei shrimp
Pacific white shrimp
Cooked Argentine prawns
Pleoticus muelleri
Tiger prawns 'Black Tiger'
Giant tiger prawn
Nordic / Oregon prawns
Pandalus borealis / Pandalus jordani
North Sea / Dutch / Grey shrimp
Crangon crangon
Pink prawns
Penaeidae
Foodservice
For foodservice, we supply seafood that is carefully processed and performs reliably. Fresh or frozen, always focused on consistent quality, ease of use, and security of supply.
Retail
Together with retail partners, we develop seafood concepts that align with consumer expectations, shelf strategy, and regulations. From product and packaging to positioning: from concept to shelf.
Industry
For industrial applications, we offer controlled seafood solutions with a focus on continuity, specifications, and reliable delivery. Organised efficiently, with attention to quality and sustainability throughout the chain.
PUUL'S
Retail brand for European supermarkets.
PUUL'S has been developed for the retail market: accessible, reliable, and tailored to consumer expectations, with the same quality foundation as our professional solutions.
Private Label
Developing together with retail and chain partners.
For retail and industry, we develop private label solutions. From product and packaging to compliance and supply chain, always in close collaboration with our partners.
Discuss your requirements with our team
Please contact our team for a personalised discussion about your requirements.