Tailored propositions for different markets, built on the same foundation of quality, reliability, and chain management.

Klaas Puul is our premium brand for retail, foodservice, and professional applications across Europe.

Under this name, we bring together the highest level of quality, craftsmanship, and reliability, rooted in decades of experience in shrimp and seafood.

Klaas Puul stands for refined products, carefully selected raw materials and an ongoing commitment to excellence. It is the brand trusted by consumers, chefs and professional kitchens when only the best seafood solution will do.

PUUL’S is our accessible and reliable second brand for retail and foodservice in Europe.

It offers consumers and professional users strong, consistent quality with an accessible look and feel.

With PUUL’S, we deliver flavourful seafood products that meet the needs of today’s consumer: straightforward, trusted and always backed by the expertise and experience of Klaas Puul.

Together with retail and chain partners, we develop private label seafood solutions that are right down to the last detail.

From product and packaging to compliance and supply chain, we work in close collaboration with our partners, with a clear focus on consistency and continuity.