PUUL'S as a brand
PUUL'S has been developed as an accessible consumer proposition within retail and foodservice. A brand that aligns with everyday practice: clear products, trusted quality, and a positioning that is understandable and recognisable to a broad audience.
Behind PUUL’S stands the same organisation, the same people, and the same quality approach as Klaas Puul. This means: controlled sourcing, careful processing, and a supply chain that focuses on continuity and reliability.
No unnecessary complexity, but products that do what they’re supposed to do, day in and day out.
For retail and foodservice with a focus on volume and accessibility
PUUL'S is suitable for parties seeking a reliable seafood proposition with an accessible appeal. For retailers and foodservice partners who value consistency, recognisability, and a good balance between quality, price, and positioning.
Consistent quality as a foundation
All PUUL’S products are developed and manufactured according to fixed quality standards within the organisation. Processes are controlled, specifications are clear, and deliveries are predictable. Quality here is also not a marketing term, but a structural part of daily operations.
Relevant for the daily consumer
PUUL’S meets the expectations of the modern consumer: convenience, clarity and trust. Products that are easy to understand, versatile and fit into everyday dining occasions.
Aluminium Tray
Bulk bags frozen
Bulk chilled
Boxes
MAP Trays
Pillow bags
Pots
Round dishes
Standing bags
Vannamei shrimp
Pacific white shrimp
Cooked Argentine prawns
Pleoticus muelleri
Tiger prawns 'Black Tiger'
Giant tiger prawn
Squid / Calamari
Dosidicus gigas / Uroteuthis duvaucelii / Illex illecebrosus / Doryteuthis pealeii
Nordic / Oregon prawns
Pandalus borealis / Pandalus jordani
Mussels
Mytilus edulis / Mytilus chilensis
Crayfish
Procambarus clarkii
North Sea / Dutch / Grey shrimp
Crangon crangon
Pink prawns
Penaeidae
Surimi (imitation crab)
Seafood mix
Foodservice
Frozen at the right time for constant quality, long shelf life and reliable delivery throughout Europe.
Retail
Together with retail partners, we develop seafood concepts that align with consumer expectations, shelf strategy, and regulations. From product and packaging to positioning: from concept to shelf.
Industry
For industrial applications, we offer controlled seafood solutions with a focus on continuity, specifications, and reliable delivery. Organised efficiently, with attention to quality and sustainability throughout the chain.
Klaas Puul
Klaas Puul is our premium brand for retail, foodservice, and professional applications across Europe.
Klaas Puul stands for refined products, careful selection of raw materials, and a constant focus on perfection. It is the brand that consumers, chefs, and professional kitchens trust when only the best seafood solution will suffice.
Private Label
Developing together with retail and chain partners.
For retail and industry, we develop private label solutions. From product and packaging to compliance and supply chain. Always in close collaboration with our partners.
Discuss your requirements with our team
Contact our team for a personal discussion about your packaging needs.