Klaas Puul
Klaas Puul is our premium brand for retail, foodservice, and professional applications across Europe.
Under this name, we bring together the highest level of quality, craftsmanship, and reliability, rooted in decades of experience in shrimp and seafood.
Klaas Puul stands for refined products, careful selection of raw materials, and a constant focus on perfection. It is the brand that consumers, chefs, and professional kitchens trust when only the best seafood solution will suffice.
PUUL'S
PUUL’S is our accessible and reliable second brand for retail and foodservice in Europe.
It offers consumers and professional users strong, consistent quality with an accessible look and feel.
With PUUL’S, we provide flavourful seafood products that meet the needs of the modern consumer: clear, familiar, and always with the assurance of Klaas Puul's expertise and experience.
Private Label
Together with retail and chain partners, we develop private label seafood solutions that are right down to the last detail.
From product and packaging to compliance and supply chain, always in close collaboration and with a focus on continuity.
Want to know more about our brands?
We will gladly tell you which proposition best fits your market, channel, or brand strategy.