Animal welfare is becoming an increasingly important part of responsible seafood sourcing. While commitments to improve shrimp welfare are becoming more common, verifying that these practices are consistently implemented across global supply chains remains a challenge. As the industry evolves, the focus is shifting from making commitments to demonstrating measurable, transparent progress.
Klaas Puul is proud to be part of a pioneering collaboration with Albert Heijn, Confremarca and the Prawn Welfare Project to develop a verification framework for electrical stunning in farmed shrimp. By creating a documented chain of evidence from harvest to retail, the initiative helps strengthen shrimp welfare, improve supply chain transparency and support credible welfare claims.
Jan Bootsman, Group Commercial Director of Sykes Seafood and Klaas Puul, explains: “The seafood industry has spent years building systems to verify sustainability, food safety and social compliance, and we believe animal welfare verification is the next logical step. As retailers increasingly ask for evidence behind sourcing claims, suppliers have an important role to play in ensuring that information can be traced throughout the supply chain.”
As a leading European shrimp supplier, we believe that meaningful progress is built on both action and accountability. Robust verification systems not only support responsible sourcing commitments but also help build trust with customers and consumers while driving higher standards across the seafood industry.
👉 Read the full Shrimp Insights article to learn how this innovative approach could help shape the future of shrimp welfare, electrical stunning verification and responsible seafood supply chains.
